Knowledge
Centre
A New Prescription for Change: Leveraging Startup Innovation for Sustainable Transformation in the Pharmaceutical Industry
Authors: Amelie Eder, Finja Nelemarie Stampa
This thesis explores how startups can facilitate the adoption of sustainability practices within the pharmaceutical industry, a sector known for its substantial environmental impact. The research investigates the role of innovative startups in driving sustainable transformation against the background of the industry’s high carbon emissions and extensive waste production. The study uses a mixed methods approach, combining surveys for quantitative data and case studies for qualitative insights, to investigate how startups can influence sustainability practices in a traditionally resource-intensive industry.